Wise Business Guidance
Fractional Accounting & CFO Solutions
Connecting Numbers with Meaningful Partnerships
I'm Kristen Sagan, your Fractional Accountant & CFO.
I founded Wise Business Guidance to combine decades of career experience with my passion for supporting small businesses. My background spans global and local companies in roles ranging from accounting and finance, to project management, human resources, and sustainability. I’ve worked across industries as diverse as outdoor apparel and footwear, food, advertising, and energy. I bring this rich experience to every client partnership, with a focus on delivering timely and accurate financial guidance.
My Approach
My approach goes beyond crunching numbers and reporting financial results. I’ve been called a “business therapist” because I listen deeply, ask the right questions, and collaborate with you to discover answers and uncover solutions that truly fit your needs.
Transparency and authentic communication are at the heart of everything I do, creating a strong foundation for meaningful partnerships. I thrive on building relationships, solving problems, and streamlining operations to make your business run smoothly.
I deliver reliable results you can trust—knowing that every detail has been handled with care and integrity. Together, we’ll chart a clear path to your business success.
How we can work together.
Wise Business Guidance offers flexible solutions through your company's growth and change, providing the services you need, when you need them.
Solo Business
Finance
As a business owner, you know your time is better spent working on the business rather than in the business. You want to feel confident that everything is being handled properly and that your numbers are giving you a clear and accurate picture.
Scaling Your
Team
You have a bookkeeper who needs oversight or a CFO who needs support. As your business grows and becomes more complex, you’re not yet ready for another full-time hire, but you need an experienced professional who can contribute immediately.
Tailored Financial Solutions
You need accurate reports, cash flow clarity, and business guidance you can trust. Whether you're struggling through taxes and audits, or strategizing for the future, I provide the expertise to keep your business on its growth trajectory.
How I can support you and your business.
Operational Excellence
Maintain accurate financial records and close books on time.
Strategy & Forecasting
Plan ahead with expert guidance to avoid surprises.
Financial Reporting & Analysis
Deliver insights through clear reporting and trend analysis.
Administration & Compliance
Navigate business operations with a thought partner.
Client Success Stories
"Kristen has been part of our team since October 2022, providing exceptional fractional accounting services. Her keen insights have helped improve our cash flow, and her diligence in tracking deadlines and compliance requirements has been a tremendous asset to our small nonprofit. Beyond her expertise, Kristen’s positive attitude and proactive approach make her a pleasure to work with. We highly recommend her to any organization in need of reliable and strategic financial support."
Phillip Moffit, Founder, Life Balance Institute
Connect with Wise Business Guidance to explore how our accounting, finance, and consulting services can benefit your business.
Connect with Kristen on LinkedIN
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